Red Dot Award: Product Design

FIRST LOOK

   
1252.04
TOTAL SCORE
Red Dot Award: Product Design, focuses on Generic Design (Multiple Design Fields & Subjects), and 17 caterories (Living rooms and bedrooms, Households and kitchens, Tableware, Bathrooms, spa and air-conditioning, Lighting and lamps, Gardens, Leisure, sport and games) last date of submissions is: 08 / 02 / 2012
  More Details: Also see Red Dot Award: Product Design at ContestsCompetitions.com in a different way.
 
SUMMARY

the red dot design award enters another round With a history spanning more than 50 years, the “red dot award: product design” is one of the most important international product competitions. 4,433 entries from more than 60 countries in the year 2011 alone are proof of the competition’s international significance and reach. Designers and companies all over the world are again called on to submit their new designs and thus have their work assessed in a global comparison. Who will it be this time to [Read further].
 
QUICKJUMP

  SCORE   SCORE
· EVALUATION 64.66 · MAIN DETAILS 100.00
· DATES & TIMELINE 100.00 · FEES & COSTS 20.31
· SUBMISSION REQUIREMENTS & DETAILS 78.57 · JURY DETAILS 56.70
· SECONDARY DETAILS 65.04 · ORGANIZER & SPONSORS 66.48
· PUBLISHING AND AWARD CEREMONY 72.73 · CONTACT DETAILS 100.00
· WINNERS OBLIGATIONS 62.22 · CERTIFICATES AND TROPHIES 75.83
· ELIGIBILITY CONDITIONS 86.00 · RESULTS 16.67
· AWARDS AND PRIZES 45.83 · DESIGNERS' RIGHTS 66.00
· PRESS RELEASE 100.00 · DESIGN BRIEF 75.00
 
MAIN DETAILS
KEYWORDS
TAGS, KEYWORDS AND KEY PHRASES
red dot, award, product, design, international
CATEGORY AND FOCUS
DESIGN COMPETITION NAME
Red Dot Award: Product Design
WHAT IS THE GENERAL CATEGORY?
Generic Design (Multiple Design Fields & Subjects)
WHAT ARE THE CATEGORIES OR SUB-CATEGORIES?
17 caterories (Living rooms and bedrooms, Households and kitchens, Tableware, Bathrooms, spa and air-conditioning, Lighting and lamps, Gardens, Leisure, sport and games)
WHAT IS THE MAIN FOCUS OR SUBJECT?
innovative new products
WHAT IS THE GENERAL COMPETITION TYPE?
Product Design Competition (or Realized Designs, Prototypes etc)
WHAT IS THE GENERAL ORIENTATION?
Design Oriented
WHO ARE THE TARGET PARTICIPANTS?
Manufacturers and designers
IS THERE A PARTICULAR RESTRICTION WHILE DESIGNING?
No, There are no particular restrictions while designing.
CORE CONTACTS
WEBSITE
http://www.red-dot.de/
CONTACT US PAGE
http://en.red-dot.org/4592.html
CONTACT EMAIL
soetebeer@red-dot-award.com
SECONDARY DETAILS
LANGUAGES & ORIGIN
ORIGIN COUNTRY
Germany
PRIMARY (NATIVE) LANGUAGE OF THIS COMPETITION
The native language of this competition is unknown or unstated.
DO THE COMPETITION HAVE AN ENGLISH WEBPAGE?
Yes
REPEATING FREQUENCY AND HISTORY
THE YEAR WHEN THE COMPETITION WAS ORGANIZED FOR THE FIRST TIME
1955
HOW MANY TIMES HAS THE COMPETITION BEEN ORGANIZED
This competition was organized 55 times
DOES THIS COMPETITION REPEAT EVERY YEAR?
Yes
REPEAT FREQUENCY OF THE COMPETITION?
Repeats Annually
ORGANIZER & SPONSORS
ORGANIZER
Red Dot Award
ORGANIZER TYPE?
Profit Based Sectorial Association, Organizations or Clubs
NUMBER OF SPONSORS
4
SPONSOR #1
SPONSOR #1
Axis
WEBSITE OF SPONSOR #1
The Website URL of the sponsor #1 for this design competition is not given.
SPONSOR #11 TYPE?
The type of Sponsor #1 is not indicated.
SPONSOR #1 SPONSORSHIP TYPE?
The relation of Sponsor #1 with the competition is not explained.
SPONSOR #2
SPONSOR #2
Curve
WEBSITE OF SPONSOR #2
The Website URL of the sponsor #2 for this design competition is not given.
SPONSOR #21 TYPE?
Press, Traditional Media or Other Publishing Related
SPONSOR #2 SPONSORSHIP TYPE?
The relation of Sponsor #2 with the competition is not explained.
SPONSOR #3
SPONSOR #3
wirtschafts woche
WEBSITE OF SPONSOR #3
http://www.wiwo.de/
SPONSOR #31 TYPE?
Press, Traditional Media or Other Publishing Related
SPONSOR #3 SPONSORSHIP TYPE?
The relation of Sponsor #3 with the competition is not explained.
SPONSOR #4
SPONSOR #4
Lufthansa
WEBSITE OF SPONSOR #4
www.lufthansa.com
SPONSOR #41 TYPE?
Other
SPONSOR #4 SPONSORSHIP TYPE?
The relation of Sponsor #4 with the competition is not explained.
ELIGIBILITY CONDITIONS & JOINING
AGE RESTRICTIONS OR LIMITATIONS
Age limits and restrictions (minimum / maximum age) is not given. Most probably, there are no age restrictions for this design competition.
CAN PEOPLE SUBMIT MULTIPLE DESIGNS?
Yes (With Single Registration)
MAXIMUM NUMBER OF SUBMISSIONS PER PERSON OR TEAM
The maximum number of submissions is not given.You can submit as many designs (infinite / unlimited) as you wish.
CAN PEOPLE JOIN AS TEAMS?
Yes, Both individual and team submissions are allowed.
MAXIMUM TEAM SIZE
The maximum team size is not clearly stated, the best-practice is 5 (five) people.
REGIONAL OR TERRITORIAL SCOPE OF THE COMPETITION
International
THE EXLUSIVE REGIONAL OR TERRITORIAL AREA
The following areas, territories and regions are allowed to join: all around the world
STUDENTS' OR PROFESSIONALS' COMPETITION?
This competition is Open only to Professionals
OPEN TO ALL OR MEMBERS ONLY?
This competition is Open To All
ELIGIBILITY CONDITIONS URL
http://en.red-dot.org/4191.html
DATES & TIMELINE
START OF REGISTRATION DATE
Friday 9th of December 2011 (09/12/2011)
Registrations started 2566 days ago.
END OF REGISTRATION DATE
Wednesday 8th of February 2012 (08/02/2012)
Registrations have ended 2505 days ago.
START OF SUBMISSIONS (START) DATE
Friday 9th of December 2011 (09/12/2011)
Submissions started 2566 days ago.
END OF SUBMISSONS (FINISH) DATE
Wednesday 8th of February 2012 (08/02/2012)
Submission period have ended 2505 days ago.
HOW MANY STEPS OR PHASES ARE THERE IN THIS COMPETITION
Straight, Single Step
JURY MEETING DATE
Wednesday 1st of February 2012 (01/02/2012)
Jury should have met 2512 days ago.
RESULTS ANNOUNCED TO WINNERS AT DATE
Monday 2nd of July 2012 (02/07/2012)
Results were announced to winners 2360 days ago.
PUBLIC RESULTS ANNOUNCED AT DATE
Thursday 1st of March 2012 (01/03/2012)
Results were announced to public 2483 days ago.
DETAILED TIMELINE URL
http://en.red-dot.org/4192.html
TIMELINE FOR DIFFERENT PAYMENT PERIODS FOR PAID COMPETITIONS
EARLY REGISTRATION DATE
Wednesday 8th of February 2012 (2011-12-09/12/2011)
Early-bird registration period have ended 2566 days ago.
STANDARD REGISTRATION DATE
Friday 20th of January 2012 (20/01/2012)
Standard registration period have ended 2524 days ago.
LATE REGISTRATION DATE
Wednesday 8th of February 2012 (08/02/2012)
Late registration period have ended 2505 days ago.
FEES & COSTS
All the fees given in this section are normally in EUROs, if you would like to convert the fees to any other currency such as USD etc, click here.
IS THIS COMPETITION FREE TO JOIN?
No, this is a paid competition.
GALA / CELEBRATION NIGHT FEE
The gala-night fee for this competition is not stated.
PHYSICAL EXHIBITION OF DESIGNS FEE
The exhibition fee for this competition is 530 Euros (€).
PUBLIC RELATIONS & PR CAMPAIGN FEE
The pr-campaign fee for this competition is 780 Euros (€).
TRANSPORTATION AND SET-UP FEE
The transportation and set-up fee for this competition is not stated.
PUBLISHING FEE
The publishing fee for this competition is 780 Euros (€).
YEARBOOK (DESIGN INDEX, RESULTS BOOK) FEE OR COST
The yearbook fee for this competition is 730 Euros (€).
OTHER FEES AND PAYMENTS URL
http://en.red-dot.org/fileadmin/bilder/PD_2012/Win
FEES AND COSTS STRUCTURE AND DETAILS FOR PAID COMPETITIONS
EARLY REGISTRATION FEE
The enterence and processing fees for this competition is: 210 Euros (€) for the early-bird period.
STANDARD REGISTRATION FEE
The standard enterence and processing fees for this competition is: 240 Euros (€).
LATE REGISTRATION FEE
The enterence and processing fees for this competition is: 270 Euros (€) for the late-entry period.
DOES THE COMPETITION SENDS AN INVOICE
Yes, the competition will send an invoice but only on demand.
PUBLISHING AND AWARD CEREMONY
ARE THE COMPETITION RESULTS PUBLISHED AS A BOOK
Yes, Only the selected submissions and winners will be published as a book.
ARE THE COMPETITION RESULTS PUBLISHED ONLINE
Yes, Only the selected submissions and winners will be published online.
IS THERE A GALA NIGHT / AWARD CEREMONY?
Yes there will be a Gala Night and Award Ceremony.
GALA NIGHT & AWARD CEREMONY VENUE
The gala-night venue for this competition is : GALANIGHTVENUE.
IS THERE A PHYSICAL EXHIBITION?
Yes, there will be a permanent physical exhibition.
PHYSICAL EXHIBITION LOCATION
The exhibition of this competition will take place in: EXHIBITIONVENUE.
DOES DESIGNERS PHOTOS GET PUBLIHED?
Yes, Pictures of participants will be published.
PRIVATE INFORMATIONS GET PUBLISHED?
No, Private information of participants are not published.
IS THE COMPETITION RESULTS BOOK SOLD OR DISTRIBUTED FOR FREE?
No, the result books / annuals are sold to all.
IS THERE A POST-PR CAMPAIGN FOR WINNERS?
Yes, there is a paid pr-campaign possibility for winners.
CONTACT DETAILS
ADDRESS TO SUBMIT
The postal address to send physical entries to the competition or contact for regular mail is: Design Zentrum Nordrhein Westfalen e.V. red dot design award 2012 judging hall Witzlebenstra
CITY / COUNTRY
M / Germany
PHONE
00 49 201 30104 20
AWARDS AND PRIZES
NUMBER OF AWARDS
There are 4 types of awards in this competition.
ARE THE NUMBER OF AWARDS BASED ON PERCENTAGE OR IS IT FIXED?
There is a fixed number of awards, number of participants do not change the number of awards.
TOTAL AWARD PRIZES IN EUROS
The total award prizes sum to: 0 Euros (€).
WILL PARTICIPATING DESIGNS BE REALIZED?
No, The organizer will not realize winning designs under any condition.
DISTRIBUTION OF AWARD PRIZES AND MONEY
How are the award money are distributed? Please choose the correct answer..
N/A (There are no Prizes/Money)
AWARD #1
AWARD #1 NAME
The Name of the Award #1 is best of the best.
AWARD #1 MONEY PRIZE
The monetary prize for the Award #1 is N/A Euros (€).There is not a monetary prize for the Award #1.
AWARD #1 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #1 are: N/A.
AWARD #2
AWARD #2 NAME
The Name of the Award #2 is winner .
AWARD #2 MONEY PRIZE
The monetary prize for the Award #2 is N/A Euros (€).There is not a monetary prize for the Award #2.
AWARD #2 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #2 are: N/A.
AWARD #3
AWARD #3 NAME
The Name of the Award #3 is honorable mention.
AWARD #3 MONEY PRIZE
The monetary prize for the Award #3 is N/A Euros (€).There is not a monetary prize for the Award #3.
AWARD #3 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #3 are: N/A.
AWARD #4
AWARD #4 NAME
The Name of the Award #4 is design team of the year.
AWARD #4 MONEY PRIZE
The monetary prize for the Award #4 is N/A Euros (€).There is not a monetary prize for the Award #4.
AWARD #4 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #4 are: N/A.
AWARD #5
AWARD #5 NAME
The Name of the Award #5 is N/A.
AWARD #5 MONEY PRIZE
The monetary prize for the Award #5 is N/A Euros (€).There is not a monetary prize for the Award #5.
AWARD #5 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #5 are: N/A.
AWARD #6
AWARD #6 NAME
The Name of the Award #6 is N/A.
AWARD #6 MONEY PRIZE
The monetary prize for the Award #6 is N/A Euros (€).There is not a monetary prize for the Award #6.
AWARD #6 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #6 are: N/A.
AWARD #7
AWARD #7 NAME
The Name of the Award #7 is N/A.
AWARD #7 MONEY PRIZE
The monetary prize for the Award #7 is N/A Euros (€).There is not a monetary prize for the Award #7.
AWARD #7 OTHER PRIZES
Other secondary prizes, bonuses, gifts or incentives for the Award #7 are: N/A.
REMAINING AWARDS
FULL AWARDS LIST URL
http://en.red-dot.org/4180.html
SUBMISSION REQUIREMENTS & DETAILS
SUBMISSION REQUIREMENTS URL
http://myreddot.de/index.php?n=1&user_language
PAGE / FILE NUMBER RESTRICTIONS
Minimum number of required pages or files is 1, and Maximum number of possible pages or files to submit is 200.
MAXIMUM FILE SIZE
Exact maximum file size permitted to be submitted is 0 KB.0
REQUIRE TECHNICAL DRAWINGS OR SOURCE FILES?
Yes, Technical Drawings or Source Files should also be submitted.
REQUIRE PHYSICAL SUBMISSIONS?
Yes, Submission of physical entries such as the prototype or realized design is required.
ACCEPTED FILE FORMATS
Submission is possible with any format.
SUBMISSION METHOD
Only digital submission using online form.
REQUIRED TO SUBMIT DESCRIPTION OF "HOW TO PRODUCE"?
Yes, a detailed how-to-produce / realization information should be submitted.
REQUIRED TO SUBMIT DESCRIPTION OF THE CONCEPT, DESIGN OR IDEA?
The competition call does not state that you need to submit a description of your concept, however it is best practice to submit if it is otherwise stated.
DIGITAL IMAGE PIXEL SIZE AND RESOLUTIONS
Pixel sizes are not clearly stated.
Resolution requirements for the digital images are not clearly stated.
PHYSICAL PAPER / PRINT SIZE AND RESOLUTION
Paper sizes are not clearly stated.
Resolution requirements for the printed images are not clearly stated.
EVALUATION, JUDGING AND SCORING
SCORING AND JUDGING DETAILS
EVALUATION CRITERIA & JUDGING URL
http://www.registration.pd.red-dot.de/218.html
DOES JURY MEET PHYSICALLY
It is not clearly stated if the jury will meet physically to perform judging or if it is an online judging process.
SELECTION SYSTEM
The selection is made by step by step elimination.
IS THE COMPETITION OPEN FOR PUBLIC VOTING?
No, There is no public voting.
IS A SCORE-SHEET SEND OR SHARED WITH THE PARTICIPANTS?
No, the participants will not recieve a printed score sheet or see their scores online.
ARE JURY NOTES SEND TO PARTICIPANTS?
No, the participants will not recieve printed jury notes or see them online.
IS THERE A NUMERICAL SCORE?
No, Submissions are not given numeric score.
ARE STATISTICS PROVIDED TO PARTICIPANTS?
Yes, Detailed competition statistics are available online for everyone.
JUDGING CRITERION #1
CRITERION #1
Judging criterion #1is Degree of innovation.
WEIGHT OF CRITERION #1
The % Weight of the Criterion #1 is 11%
JUDGING CRITERION #2
CRITERION #2
Judging criterion #2is Functionality.
WEIGHT OF CRITERION #2
The % Weight of the Criterion #2 is 11%
JUDGING CRITERION #3
CRITERION #3
Judging criterion #3is Ergonomics.
WEIGHT OF CRITERION #3
The % Weight of the Criterion #3 is 11%
JUDGING CRITERION #4
CRITERION #4
Judging criterion #4is Self-explanatory quality.
WEIGHT OF CRITERION #4
The % Weight of the Criterion #4 is 11%
JUDGING CRITERION #5
CRITERION #5
Judging criterion #5is Formal quality.
WEIGHT OF CRITERION #5
The % Weight of the Criterion #5 is 11%
JUDGING CRITERION #6
CRITERION #6
Judging criterion #6is Ecological compatibility .
WEIGHT OF CRITERION #6
The % Weight of the Criterion #6 is 11%
JUDGING CRITERION #7
CRITERION #7
Judging criterion #7is Durability.
WEIGHT OF CRITERION #7
The % Weight of the Criterion #7 is 11%
JUDGING CRITERION #8
CRITERION #8
Judging criterion #8is Symbolic and emotional content.
WEIGHT OF CRITERION #8
The % Weight of the Criterion #8 is 11%
JUDGING CRITERION #9
CRITERION #9
Judging criterion #9is Product periphery.
WEIGHT OF CRITERION #9
The % Weight of the Criterion #9 is 11%
JURY DETAILS
HOW MANY JURY MEMBERS
30 people will judge the designs as jury.
JURY #1
JURY #1 NAME
The name of the Jury Member #1 is Werner Aisslinger.
JURY #1 IS SHE/HE FAMOUS?
This jury member is famous.
JURY #1 BACKGROUND?
This jury member is a designer.
JURY #2
JURY #2 NAME
The name of the Jury Member #2 is Manuel Alvarez Fuentes.
JURY #2 IS SHE/HE FAMOUS?
This jury member is famous.
JURY #2 BACKGROUND?
This jury member is a designer.
JURY #3
JURY #3 NAME
The name of the Jury Member #3 is Mark Breitenberg.
JURY #3 IS SHE/HE FAMOUS?
This jury member is popular.
JURY #3 BACKGROUND?
This jury member is an academician (University Professor, Lecturer etc).
JURY #4
JURY #4 NAME
The name of the Jury Member #4 is Gordon Bruce.
JURY #4 IS SHE/HE FAMOUS?
This jury member is popular.
JURY #4 BACKGROUND?
This jury member is a technical person (Industry Specialist).
JURY #5
JURY #5 NAME
The name of the Jury Member #5 is Shashi Caan.
JURY #5 IS SHE/HE FAMOUS?
This jury member is famous.
JURY #5 BACKGROUND?
This jury member is a representative of a sectoral institution.
JURY #6
JURY #6 NAME
The name of the Jury Member #6 is Tony K. M. Chang.
JURY #6 IS SHE/HE FAMOUS?
This jury member is famous.
JURY #6 BACKGROUND?
This jury member is a designer.
JURY #7
JURY #7 NAME
The name of the Jury Member #7 is Vivian Cheng Wai Kwan.
JURY #7 IS SHE/HE FAMOUS?
This jury member is popular.
JURY #7 BACKGROUND?
This jury member is a representative of a sectoral institution.
JURY #8
JURY #8 NAME
The name of the Jury Member #8 is Sebastian Conran.
JURY #8 IS SHE/HE FAMOUS?
This jury member is famous.
JURY #8 BACKGROUND?
This jury member is a business professional (Brand Manager, Company Manager etc).
JURY #9
JURY #9 NAME
The name of the Jury Member #9 is Martin Darbyshire.
JURY #9 IS SHE/HE FAMOUS?
This jury member is popular.
JURY #9 BACKGROUND?
This jury member is a designer.
JURY #10
JURY #10 NAME
The name of the Jury Member #10 is Robin Edman.
JURY #10 IS SHE/HE FAMOUS?
This jury member is popular.
JURY #10 BACKGROUND?
This jury member is a representative of a company.
REMAINING JURY
OTHER JURY MEMBERS
http://www.registration.pd.red-dot.de/216.html
DESIGNERS' RIGHTS
DESIGN RIGHTS ARE
Designer keeps all the rights to the designs.
PUBLISHINGS OPT-IN & OUTS
Participants have to participate in all Publishings and Media Campaigns.
RETURN OF PHYSICAL SUBMISSIONS
Physical submissions can be picked up by the designer, but will not be sent automatically by the organizer.
WINNERS OBLIGATIONS
TERMS & AGREEMENTS URL
http://www.registration.pd.red-dot.de/213.html
TOTAL DUE FEES AND REQUIRED PAYMENTS
Total due fees and other required payments for this competition is 2820 Euros (€).
WINNERS OBLIGATIONS
the winners must purchase the winner's pack
DOES WINNER DESIGNERS HAS TO PARTICIPATE IN AN EVENT?
Yes, Designers have to participate both the gala night and exhibition.
DOES DESIGNERS NEED TO MAKE ADVERTISEMENT FOR THE COMPETITION?
No, The participants are not required to make advertisements.
POST COMMISIONING, WORK OPTIONS AND OBLIGATIONS
Winner designers are given a chance to work for the organizer or sponsors.
TRANSFER OR SALES OF DESIGNS
Winners are obliged to sell their designs during the exhibition.
CERTIFICATES AND TROPHIES
DOES THE COMPETITION SENDS PRINTED JOINING CERTIFICATES?
Yes, The competition sends a hardcopy certificate for joining.
DOES THE COMPETITION SENDS PRINTED WINNERS CERTIFICATES?
Yes, The competition sends a hardcopy (printed) certificate to winners.
DOES THE COMPETITION SENDS WINNERS AN AWARD/TROPHY?
Yes, The competition will send a physical trophy or an award.
DOES THE COMPETITION PERMITS THE USE OF A "WINNER" LOGO?
Yes, the winners of the competition can use a winners-logo or badge to promote thier products and designs.
PRESS RELEASE
ANNOUNCEMENT TEXT
A press-release to distribute to press members, bloggers, magazine editors etc was unfortunetely not provided.
DESIGN BRIEF
COMPETITION BRIEF URL
http://www.red-dot.de/
WHICH INSTITUTION WANTS US TO DESIGN?
red dot award
WHAT KIND OF INSTITUTION WANTS US TO DESIGN?
the organizer of design competitions
THE ULTIMATE AIM OF THE COMPETITION?
novelty
WHO TO DESIGN FOR?
all audiences
WHICH MESSAGE TO CARRY?
novelty
REGARDING WHAT TO DESIGN?
novelty
WHAT ARE THE TECHNICAL RESTRAINTS AND METHODOLOGIES?
none
RESULTS
NOTE: Expect this section to be filled only after the competition is finalized and results anounced to the public.
ANNOUNCED DATE
Results have either not been announced yet or not available in this page. Please check the competition website in case they might have already been posted there.
DETAILS
FURTHER DETAILS
the red dot design award enters another round With a history spanning more than 50 years, the “red dot award: product design” is one of the most important international product competitions. 4,433 entries from more than 60 countries in the year 2011 alone are proof of the competition’s international significance and reach. Designers and companies all over the world are again called on to submit their new designs and thus have their work assessed in a global comparison. Who will it be this time to stand apart from the competition with their products and fill the red dot jury with enthusiasm? The official announcement will be made at the red dot gala on 2 July 2012 after an exciting competition and will then be published in the red dot design yearbook, the international reference work for excellent design achievements. The winning entries will also be on display ‘live’ in the world’s greatest design cities. The 2012 product design competition has just been officially launched in the Taiwanese megacity Taipei, where a high-profile red dot exhibition is showcasing the best of the best as part of the 2011 Taiwan World Design Expo. The international red dot jury with its renowned design experts will decide who will be awarded the sought-after red dot, the seal of quality for excellent design, in 2012 in each of the 19 different categories. The experts will assess each individual piece of work during an evaluation process that lasts for several days. The jury will use specific criteria such as the degree of innovation, functionality or ecological compatibility to choose the best in each industry and award them the red dot for their excellent design work. The proud winners will act as guiding lights for consumers when choosing between the myriad of products available and will also emphasise that excellent design is an important factor for entrepreneurial success. Prof. Dr. Peter Zec, initiator and CEO of the red dot, explains that stable values are hugely significant especially in uncertain economic times: “Reliable indicators to set oneself apart from the competition are particularly valuable in phases of weak economic development. The red dot has been a globally recognised seal for excellent design quality for decades now. Consumers immediately recognise the distinctive logo – and it aids their decision in favour of a certain product. This is because the red dot stands not only for excellent design achievements but also for continuity and reliability. For companies, it is now more important than ever to win over undecided consumers for their product.” Deadlines for the red dot award: product design 2012 Registration dates Early Bird 26 October 2011 - 9 December 2011 Regular 10 December 2011 - 20 January 2012 Latecomers 21 January 2012 - 8 February 2012 Judging February 2012 Award ceremony 2 July 2012 Special exhibition of the winner products 3 July 2012 – 29 July 2012 Further information available at www.red-dot.de/pd Press contact: Achim Zolke Head of Corporate Communications Design Zentrum Nordrhein Westfalen Gelsenkirchener Str. 181 45309 Essen Germany Phone. +49 (0)201 30 10 4-33 Mobile: +49 179 510 2821 a.zolke(at)red-dot.de www.red-dot.de/press
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